Turning Point’s Alternative Halftime Show – How to Watch, What to Know

On Super Bowl Sunday 2026, millions tuned in for one of the most-watched television events in the world — Super Bowl LX — featuring the official halftime performance by global star Bad Bunny. But for viewers looking for an alternative, the conservative nonprofit Turning Point USA organized a counter-programming event called the All-American Halftime Show to give audiences a “family-friendly, patriotic” option during the game’s halftime window.

What Is the Turning Point USA Halftime Show?

The All-American Halftime Show is a live entertainment broadcast produced by Turning Point USA that airs concurrently with the traditional Super Bowl halftime performance. Rather than focusing on the NFL’s chosen musical guest, this show was marketed as a cultural alternative emphasizing themes like faith, family, and freedom — values organizers say are underrepresented in mainstream entertainment.

According to the event’s description, performers include longstanding country and rock music acts, making the show stylistically very different from the Super Bowl’s pop-oriented musical presentation.

Who Is Performing at the Alternative Show?

The lineup for the All-American Halftime Show features several well-known names from country and rock music, including:

• Kid Rock (headline act)

• Brantley Gilbert

• Lee Brice

• Gabby Barrett

These performers bring a mix of rock, country, and patriotically themed music to the broadcast, designed to appeal to a different audience than the NFL’s official halftime entertainment.

Why Was the Alternative Show Created?

Turning Point USA’s broadcast was announced in October 2025 as a counterprogramming event to the NFL’s halftime show headlined by Bad Bunny, a Puerto Rican artist who primarily performs in Spanish. Some conservative commentators and figures criticized the NFL’s selection, prompting the organization to present the All-American Halftime Show as a contrasting cultural event.

Andrew Kolvet, a spokesman for Turning Point USA, said the event is meant to celebrate values that resonate with “all Americans” and provide a different choice for halftime viewers.

When and Where to Watch the All-American Halftime Show

The alternative halftime broadcast was scheduled to air during the Super Bowl halftime window, around 8:00 p.m. ET on Feb. 8, 2026 — the same time millions watched the NFL’s halftime performance.

Streaming Platforms

You can watch the Turning Point USA halftime show live via:

• YouTube (free livestream)

• X (formerly Twitter)

• Rumble

These platforms allowed free viewing on mobile devices, desktops, and smart-TV apps.

Broadcast Partners

In addition to social streams, some conservative-oriented networks also carried the show, including:

• DailyWire+

• Real America’s Voice

• TBN (Trinity Broadcasting Network)

• Charge!

• The National News Desk

• NTD

• OAN News Network
  These outlet availabilities depended on local cable or streaming subscriptions.

Streaming Changes and Platform Issues

Just before the broadcast, Turning Point USA announced that the show would no longer air on X due to licensing restrictions — a last-minute change that redirected viewers primarily to YouTube and other partners for live streaming.

Despite this pivot, the show still went ahead and reached millions of viewers, marking an unusual moment of alternative live sports programming.

Table: Turning Point USA Alternative vs. Official Halftime Show

Public and Cultural Reaction

The idea of an alternative halftime show sparked widespread discussion well before the event. Some viewers welcomed the patriotic angle, while others debated whether such counterprogramming was necessary or divisive.

NFL legends, public figures, and fans voiced differing opinions — with some choosing to watch the alternative, and others sticking with the official halftime performance.

At its core, the All-American Halftime Show became as much a cultural conversation piece as a musical event — highlighting how entertainment choices during sporting spectacles can reflect broader social and political divides.

FAQ: Turning Point’s Halftime Show

Q1: Is Turning Point USA’s halftime show a standalone event?
Yes. The All-American Halftime Show was a separate broadcast produced by Turning Point USA to air during the Super Bowl halftime break.

Q2: Who headlines the alternative show?
The event was headlined by Kid Rock with additional performances from Brantley Gilbert, Lee Brice, and Gabby Barrett.

Q3: Where can I watch the show?
The show streamed live on social platforms like YouTube, X, and Rumble, and on partner networks such as DailyWire+, Real America’s Voice, TBN, Charge!, The National News Desk, NTD, and OAN.

Q4: Why was the show removed from X?
Turning Point USA announced that licensing restrictions prevented streaming on X, redirecting viewers to YouTube and other platforms.

Q5: Did the show air at the same time as the Super Bowl halftime performance?
Yes — it aired concurrently with the NFL’s halftime show during the game’s halftime window.